Are you the private owner of vaction rental accommodation? Are you struggling to promote holiday accommodation effectively? There can be no doubt that the holiday rental accommodation market is becoming more and more competitive, making it vital the private owners promote holiday accommodation in the most cost effective way possible. Here are a number of simple suggestions to promote your vacation rental in a smarter way.

1. A picture says a thousand words – Always make sure all of the advertisements for your holiday rental accommodation contain as many actual images of the property as possible. These images should include both external and internal pictures and should also highlight the most attractive parts of the property fully.
2. The font of all knowledge – Many holiday makers rely upon the owners of the holiday accommodation they choose to rent to offer friendly and knowledgeable advice on the local area. State in your listings that you can provide insider local knowledge on attractions, places to dine and so on.
3. Keep it up to date – Always make sure you amend your advertisements to reflect the current state of the property. If you have recently redecorated or added new furniture then refresh the picture collection. If you have made some renovations or changed the features the rewrite your property listing descriptions to highlight the changes.
4. Don’t over stretch yourself – When you are taking on bookings try to make sure that you are capable of fulfilling your commitments. If you have booked a large party for an extended stay you may find it will take longer to clean and prepare the holiday rental accommodation for your next booking. Try to judge which bookings will require extra work and leave enough free time between bookings to maintain the property sufficiently.
5. Fill in the blanks – If you find that you are a little light on regular bookings then why not try short rentals? Holiday rentals are not just for longer books, there is a big rise in requests for long weekends and mid-week escapes. Don’t leave your property sitting empty when it is possible to take on a short term booking, property rented for a few days in a week is going to make a far greater return than property sitting empty.

So there we have it, 5 simple tips to help owners to promote holiday accommodation and manage bookings in the most stress free and profitable way possible. Try to remember that holiday makers are trusting you to provide them with holiday rental accommodation which offers exceptional value combined with great service. Nothing can help an owner promote holiday accommodation more effectively than the good will of previous renters. Keep your customers happy and they will tell the world that your holiday accommodation is not only great value but is operated by a person who puts the requirements of their customers first, ensuring that their holiday is everything that it can possibly be.

Vacation marketing article by Richard Greenwood of holiday booking site MakeMyStay.com.au featuring vacation rentals across Australia including Sydney serviced apartments.